About Us

Hair Choice Group L.L.C-FZ is a Dubai-based company incorporated within the Meydan Free Zone, operating as the global head office for the Hair Choice brand based at Meydan Grandstand.

From its headquarters in Dubai, the company oversees international operations including brand management, online marketing, product sourcing, and strategic distribution of premium hair extensions and hair care products.


Hair Choice Group L.L.C-FZ operates a global e-commerce model, supplying
customers across multiple regions through established fulfilment partners and logistics networks. A significant proportion of customer demand is currently generated from the United Kingdom and wider European markets, where the brand has an established customer base and distribution footprint.

Orders are fulfilled via international logistics partners and regional
fulfilment centres to ensure efficient delivery and service standards across
all territories. This structure enables the Dubai head office to centrally
manage operations while supporting scalable growth across Europe, the Middle East, and other international markets.


The company’s licensed activities include the trading of hair care products,
operation of a head office, and provision of online marketing services, all of
which are conducted in line with UAE regulations.


Hair Choice Group continues to expand its global presence, with Dubai serving
as the central hub for management, commercial strategy, and international
growth.

Company Details

Registered Name: Hair Choice Group L.L.C-FZ

Registered Address: Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.


Our Team

Over 20 years of experience in the hairdressing industry have given us a true understanding of great hair and we’re passionate about helping you achieve it, with the best hair extensions for every budget and hair type. After all, doesn’t each one of us deserve to feel incredible inside and out?

Whatever you’re searching for, we’re proud to bring you an extensive range of the best clip-in hair extensions, tape and weft extensions, in a wide selection of shades and styles. Our co-founders Josh Kelly and Jennifer Lacey have used their expertise to develop cutting-edge hair solutions, taking the hard work out of finding your perfect match. Whether you choose synthetic or human hair extensions, we guarantee high-quality hair products to help you fall in love with your reflection.

OUR VALUES

Hair choice is the embodiment of quality, glamour and positivity, and we ensure that is felt by everyone we’re associated with, whether that be from our range of products, our customer care and everything in between.

We’re Trusted by salon professionals, stylists and celebrities across the globe, we’re widely recognised for our innovative approach to accessible glamour. Over two decades of experience in the hairdressing industry have given us a true understanding of great hair and we’re passionate about helping you achieve it, with the best hair extensions for every budget and hair type.

Contact us

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